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Powerful Brochures, Leaflets, And Catalogues
Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.
Advertising for the Long Haul
If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person. And that's marketing.
Power Headlines for Promotion Success
Do you send email to your online audience to let them know about an upcoming teleclass, your service or your book? Do you have a seminar "flyer" on your web site? The biggest mistake professionals and entrepreneurs make is to announce, rather than promote themselves. Each piece you send or put on your web site should begin with the #1 copywriting winner--the headline.
Best Words and Phrases for Ad Writing
100 of the Most Excellent Words and 70 of the Most Amazing Phrases: Absolutely. Amazing.
Sixteen Methods for Getting Free Advertising
1. Place copies of your circular on bulletin boards throughout your community, such as in coin-operated laundries, grocery stores, barber shops, etc.
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